Two Cultures, One Kitchen
The Brief
MumTas is a Peterborough-based vegan street food brand serving fresh Indian Ugandan fusion food rooted in family heritage. They came to me already trading, with a distinctive logo and a colour palette they had developed themselves, but no cohesive identity that could work across touchpoints. The logo also wasn’t responsive, which limited how far it could stretch.
The brief was to build around what they already had, bringing structure and consistency to the existing foundation while making sure the identity could carry their personality fully: bold, warm, culturally proud, and nothing like the tired green-and-beige stereotype that follows most vegan food brands.
