Balanced Accounts

2023 • Accountancy • Rebrand & Level Up

Equal Terms With Your Finances

The Brief

Balanced Accounts is a London-based accountancy firm that works very differently from the way most people expect an accountant to work. Their approach is warm, down-to-earth, and built around making finance feel genuinely accessible, particularly for people who have been put off by the industry’s reputation for being complicated or intimidating.

But when they came to me, they had no visual identity at all. Nothing to communicate that difference. The challenge was building a brand from scratch that could feel professional enough to be trusted with someone’s finances while simultaneously breaking down the barriers that stop people from reaching out to an accountant in the first place.

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Balanced Accounts project showcase
What the studio did

The accountancy industry defaults to the same visual language, muted tones, sharp lines, and a general air of seriousness, so I went in the opposite direction.

The identity is built around a vibrant palette paired with rounded, approachable typography and a cast of illustrated mascot characters that bring personality to what could otherwise feel like dry financial content. The result is an identity that stands out in a sea of accountancy firms that all look the same, and more importantly, it gives Balanced Accounts the visual language to actually reach the audience that traditional firms tend to alienate.

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From the Founder

"Emma took the time to understand not just what we do, but how we want our clients to feel when they interact with our brand. She addressed all our pain points with her expertise, creating a bright, playful colour palette, a unique logo set and personalised characters that make our brand approachable while staying professional."

Michelle Thompson

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