Brigid Mansfield

2025 Tech Channel Rebrand & Level Up

Cloud Channel Growth Leader

The Brief

Brigid Mansfield is a Senior Partner Program Manager at OVHcloud, building a personal brand to attract technology partners across Northern Europe through thought leadership content on LinkedIn and YouTube. She had presence online and had already created an avatar, but the channel lacked any coherent visual identity holding it together.

The challenge was unusual: this was not a business rebrand but a personal brand built entirely for digital platforms, and it needed to feel senior, credible, and a little unconventional, without losing the professional weight her audience would expect from a leader in enterprise cloud sales.

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Brigid Mansfield project showcase
What the studio did

Brigid came to me with a clear brief: corporate meets cyberpunk. I built the identity around a dark navy base with a three-colour neon palette of electric cyan, hot magenta, and deep purple, deliberately referencing the visual language of sci-fi gaming without tipping into anything cartoonish.

The wordmark is set in a heavy condensed sans-serif with a custom letterform in the G, giving it edge without sacrificing legibility. I created bespoke cyberpunk-styled avatars based on Brigid’s likeness, designed to carry across every touchpoint, alongside a full digital system covering LinkedIn banners, YouTube channel art, video thumbnails, post templates, an NFC business card and a keynote deck.

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From the Founder

"A massive thanks to Emma who completely nailed the creative execution. She was professional, strategic, and a dream to work with. Highly recommend her to anyone levelling up their brand presence!"

Brigid Mansfield

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