Mindful Gifts for Parental Wellbeing
The Brief
CheerfulNest is a parental wellbeing brand built around a simple but underserved idea: most new baby gifts focus entirely on the baby, leaving parents feeling overlooked. This business exists to change that, offering thoughtfully curated wellbeing hampers designed with the parent’s mental health at the centre.
The founder came to me at the very beginning, with a clear mission, a strong sense of values and no visual identity yet. The brief was to build a brand from scratch that felt warm and inclusive, one that could speak equally to new parents, corporate HR buyers and friends choosing a meaningful gift.
