Carol Jamieson

2024 • Virtual Assistant • Rebrand & Level Up

Virtual Assistant Services

The Brief

Carol Jamieson is a virtual assistant who helps small business owners stay consistent on social media through content planning, scheduling and Canva design. She came to me with no visual identity at all, just a clear sense of who she wanted to serve and a strong instinct that the brand should feel personal, because clients would always be working with her directly.

The challenge was positioning her warmly and professionally in a market full of generic VA branding, while making sure the identity could carry across two distinct offers: done-for-you services for established business owners and Canva courses and templates for those earlier in their journey.

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Carol Jamieson project showcase
What the studio did

Carol wanted something that felt elevated without losing its warmth, so I built the identity around a deep forest green and soft pink palette with a pale blush as a base tone. The primary wordmark uses a high-contrast serif with decorative letterform variation, giving it the character she was drawn to without relying on script. I paired it with a circular monogram mark built from overlapping initials, which works cleanly at small sizes across social profiles and documents.

I extended the system across business cards, invoice templates, Instagram post templates, a website mock-up and a full social media grid, giving Carol a cohesive presence that reads as professional and personal in equal measure.

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From the Founder

"I love my new branding as it has helped me feel more confident about putting my business out there. I just want to say thank you for making the whole process such a great experience."

Carol Jamieson

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