Enter The Wild

2024 • E-Safety Education • Rebrand & Level Up

Discuss the Elephant in the Room

The Brief

Enter The Wild is a startup on a mission to make E-Safety education feel relevant, engaging and genuinely useful for schools, teachers and parents navigating an increasingly complex digital world. The business came to me needing a brand built from scratch that could hold its own in the education sector while feeling nothing like a typical education provider.

The challenge was finding the balance between approachability and authority: bold enough to capture young people’s attention and credible enough to be trusted by the headteachers and safeguarding teams buying into the programme.

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Enter The Wild project showcase
What the studio did

The logo mark is a speech bubble fused with a door and coupled with an elephant shape, a simple but layered idea that references conversation, entry and the wild digital world in a single shape. I set it alongside a stacked wordmark in a rounded, confident sans-serif to ensure it felt approachable.

The palette runs across blue, green, orange, and yellow, each colour used across a full suite of social post templates, a pitch deck, a school brochure, business cards and a set of branded pin badges and stickers. The copy-led approach runs throughout, with bold statements acting as the brand’s voice in every application.

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Enter The Wild project showcase 2
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