Tie the Knot, Snap the Lot
The Brief
Fotofetti is a wedding photo app that turns guests into the content creators of the day. Everyone downloads the app, uploads their candid shots throughout the celebration, and the couple gets access to the full collection the very next morning with first pick before releasing them to the wider guest list.
It is a genuinely clever concept, but when the founders came to me they had no visual identity at all. The challenge was standing out in a wedding industry that defaults to soft, traditional, reserved aesthetics without swinging so far the other way that older guests or more traditional couples felt excluded.
